Giving back

As ibericode, the company behind the Mailchimp for WordPress plugin, we are proud members of 1% for the Planet.

This means that 1% of our annual revenue goes towards environmental nonprofits that strive to make a difference.

1% for the planet member

About 1% for the Planet

We first came across this great initiative through our friends over at Metorik and loved the idea of such a commitment.

Sure, we could do without the middle-man and donate directly to non-profits we deem important, as we have done for years. But we think there's real benefit in having a community striving for doing sustainable business while encouraging others to do so as well.

That's why we've become a member. And are now writing about it here, hoping others who are in a similar position will read this and join too.

Our planet is in desperate need of care, yet only 3% of all philanthropy goes toward environmental giving. We can do better. But we need to do it together.

If you are in a position where joining 1% for the Planet is possible, we hope you will consider it.

Supported non-profits (so far)

1% for the Planet Healthy Seas Trees For All Rewilding Europe WeForest Pesticide Action Network Europe Plastic Soup Foundation European Cyclists Federation Vereniging Milieudefensie Sea Shepherd Global Stop Ecocide Foundation Green Web Foundation Stichting Nature For Health

Which non-profits will you be working with?

We will spend some time each year to determine which non-profit(s) to support.

Are you really donating 1% of revenue? Or just profits?

We are donating 1% of all revenue, not just profits.

Why be vocal? Why not give directly?

We came across 1% for the Planet through a company we do business with, proving that the community effect definitely helps spread the word. But there's more reasons we chose this route: accountability, transparency, consulting, to name just a few.

It's easy to come up with excuses to postpone donations for a year if there is no one holding you accountable. It's impossible to skip years if you want to be a member of 1% for the planet.