• What is e-commerce?

    With Mailchimp’s e-commerce functionality you can integrate your WooCommerce store with your Mailchimp audience.

  • Connect WooCommerce store with Mailchimp

    Connecting your WooCommerce store with Mailchimp allows you to track all of your products and orders in Mailchimp. If you have our Premium e-commerce integration installed and activated, you can connect your shop in well under a minute.

  • Add WooCommerce orders to Mailchimp

    Configuring our e-commerce integration allows you to add your WooCommerce products and orders to Mailchimp. This allows you to see exactly how much revenue each email campaign is generating and what products individual subscribers purchased from your store. So how does this all work?

  • Changing Mailchimp list in e-commerce settings

    Since Mailchimp API version 3 all e-commerce data is now tied to a single Mailchimp audience. This means that you will not be able to change the connected Mailchimp audience unless you synchronise all of your WooCommerce products, orders & customers with this new audience.

  • Debugging the abandoned cart feature

    The abandoned cart feature should capture the email of an abandoned cart as soon as it’s filled in the email field on the checkout page, even if the form is not submitted.

  • Troubleshooting e-commerce sync errors

    Bad Request. Customer Was Not Saved. Customer could not be imported to the list associated with this store

  • WP-CLI commands for e-commerce

    After connecting your store in the plugin’s e-commerce settings, it will ask you whether you want to record all past orders in Mailchimp. By default, this happens by means of your browser sending requests to the server processing batches of 100 orders at a time.

  • How to enable e-commerce link tracking

    Video that shows how to use e-commerce link tracking to track purchases coming from specific email campaigns.

  • Enabling abandoned cart recovery

    After you connect your WooCommerce store to Mailchimp and import all your products & orders, you can enable abandoned cart recovery from the MC4WP > E-Commerce page.